12/16/2023 0 Comments Big business band merchHowever, it can make a big difference when it comes time to let fans know about upcoming news and event. It may seem like a minuscule addition compared to everything else. Better yet, offer a very small item like a sticker for free, in exchange for leaving an email. When someone purchases an item, encourage them to leave an email. So, it’s a great idea to offer an email sign up list at your band’s merch table. Having emails of invested fans is a powerful marketing tool. However, once you do, it can have an extremely positive effect on your salesĪlthough not a merch item, this is still something you should offer at your band’s merch table. It can take a lot of brainstorming to come up with an item that people will remember. However, this article has some great examples of unique merch ideas that other bands have sold. We can’t really tell you what to do for this section because it should be something represents you. One of the best ways to sell merch and give fans a reason to be invested in what you’re selling is to come up with something memorable that many bands don’t sell. Once you have an idea of how many of each item you can sell, you’ll be able to make educated purchases of large quantities. To avoid a similar fate with your own band merch, purchasing smaller quantities is usually the most beneficial plan of action. However, if you can’t sell everything you purchase, you could actually end up losing money.Īlmost every indie artist has made this mistake in the past and have a big box of unsold T-Shirts in their basement because of it. When setting out to purchase custom merch, it’s easy to get tempted into buying large quantities for a lower cost. You may be surprised to learn that things like buttons, while sold for much less than T-shirts, have one of the biggest profit margins on the merch table. A lot of the smaller merch items actually turn a better profit. The second reason once again comes back to the profit margins. First, you’re probably still figuring out what the brand of your music looks like and it’s much easier to try stuff out and see what sticks with cheaper items. There are a couple of reasons to go this route. In the early stages of your career, smaller items such as buttons, posters and stickers are a much better choice than things like T-Shirts. If your band is coming up with merch ideas for the first time, don’t be overly ambitious. Consider the profit margins on possible items and which items have a better return on investment. However, in order to turn a profit, you have to be savvy about what you sell. So, a lot of bands have turned to merch sales as a way to make up for this. With the low payout of streaming royalties, it’s more difficult than ever to make an income from music. The other reason is to actually make a profit and increase your income at live shows. If you can come out with a solid brand such as this for your music, your target audience will be able to fully identify with the merchandise you create.īecause of this, it’s worth the investment to hire a skilled graphic designer to work alongside you in developing all of your branding.Īlthough it’s a great idea to have merch that people can wear to advertise your band, that’s only half of its purpose. Their brands are indistinguishable and each represents that style of music in its own unique way. Think of artists like The Rolling Stones, Kiss or Deadmau5. The most popular artists out there have created logos and imagery that define their sound and represent the culture that surrounds their music. It’s not enough to simply slap your band’s name on a shirt and call it a day. So, it’s a good idea to start thinking of your band as a brand. You want to sell merch that will turn a profit and that your fans will actually wear. Then, we’ll dive into some of the most popular band merch ideas you can sell. In the first half, we’ll discuss things to consider when selling merchandise. So, we created this guide to help point them in the right direction. A lot of artists struggle when coming up with band merch ideas. However, all of this hinges on creating good merchandise, that’s easy to sell and form a profit from. What merchandise would you like the band to make? Anything from shirts, posters to life sized cardboard cutouts, tweet back with ideas Not only is it a great tool for advertising your music but if correctly executed, it can really increase your income. Many indie artists have no idea how integral band merch is to forming a viable career.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |